WeatherBug Smartphone Widget Sponsored by Allstate Helps On-the-Go Users Stay On Top of Time and Temp

Germantown, MD – December 9, 2010 – WeatherBug® (www.weatherbug.com the leading provider of consumer and professional weather products and services and operator of the largest weather observing and lightning network, announced that Allstate is the exclusive sponsor of the new WeatherBug Time & Temp widget for Android smartphones. The widget is available for download free of charge in the Android Market.

The sponsorship with Allstate marks the first time that WeatherBug has given an advertiser exclusive exposure on a weather app. Currently, both free and paid versions of WeatherBug mobile apps are available for all smartphone platforms, including Android, BlackBerry, iPhone and Windows Phone 7.

In addition to the mobile sponsorship, Allstate is sponsoring synced leaderboards and rectangular ads that are currently running on the WeatherBug website at www.weatherbug.com.

“We are extremely pleased to have Allstate, a highly respected and venerable brand known to millions nationwide, as the sponsor of the new WeatherBug Time & Temp widget,” said Michael Lombardi, Vice President of Advertising Sales and Marketing for WeatherBug. “As the exclusive sponsor, Allstate is placing its brand and messaging in front of highly engaged smartphone users who want a convenient, user-friendly weather resource at their fingertips.”

“Allstate looks for innovative and relevant ways to reach consumers when they’re thinking about protection and their daily lives,” said Lisa Cochrane, Vice President of Marketing at Allstate Insurance Co. “WeatherBug’s mobile app seems a great fit. We’re optimistic about using the mobile app in conjunction with other traffic and weather news sources; it’s another way to put consumers ‘in Good Hands®’.”

The Allstate sponsorship will run through December 31.

About WeatherBug
WeatherBug (http://www.weatherbug.com and http://www.weatherbugprofessional.com precisely monitors, organizes and disseminates global weather information. As a trusted source for live, local dynamic data, WeatherBug empowers society with weather intelligence for making more informed decisions. Millions of consumers and professional organizations, including the National Weather Service, rely on WeatherBug to plan daily activities, safeguard lives and improve business operations. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://www.aws.com

About Allstate
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate is reinventing protection and retirement to help more than 17 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®. 


About Earth Networks - WeatherBug
For 20 years, we have been Taking the Pulse of the Planet® using the world’s largest weather and climate networks. Our sensors across the planet keep consumers, businesses, and governments informed, updated and alerted. Our popular WeatherBug® apps and website provide neighborhood-level weather, superior forecasts and advanced severe weather alerts to more than 30 million people monthly. Enterprises such as schools, airports, professional sports teams, utilities and government agencies rely on our Early Warning Solutions to safeguard lives, prepare for weather events, and optimize operations. Know Before™.

 

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