WeatherBug Partners with ABC 27 WKOW in Madison, Wisconsin
WKOW TV Newscasts and www.WKOW.com Providing Viewers throughout Madison Metro Area with Live, Neighborhood-Level Conditions from the WeatherBug Network
Germantown, MD – April 7, 2011 - Earth Networks, the owner of WeatherBug® brand and operator of the largest weather observing and lightning network, today announced that it partnered with ABC 27 WKOW in Madison, Wisconsin, to provide viewers with real-time weather information from area schools, public buildings and popular recreational locations throughout the Madison area.
With the partnership, ABC 27 WKOW becomes the exclusive provider in the Madison area of live, local weather information and high-definition camera images from 25 WeatherBug Weather Stations, including one at the University of Wisconsin, Whitewater. The ABC 27 news team can now incorporate WeatherBug weather information for on-air use in their morning, evening and nightly broadcasts. In addition to broadcast weather updates, weather information is also available on the ABC 27 WKOW website, providing 24/7 access to live local weather conditions.
WeatherBug has also supplied ABC 27 WKOW with streaming weather information from the WeatherBug Network of over 8,000 weather stations for live conditions and severe weather coverage nationwide.
“When residents throughout the Madison area want to stay informed and plan their day, they know to turn to ABC 27 for the latest news and weather,” said Perry Boxx, News Director, ABC 27 WKOW. “Our partnership with WeatherBug enables us to provide up-to-the-minute details on local weather conditions from WeatherBug Weather Stations located right in the communities of our viewers.”
The WeatherBug Media Program connects broadcast stations with local schools and the community to provide students and the public hands-on access to real-time weather information. Through the WeatherBug Schools Program, professional weather stations are installed at local schools and district locations to collect data for incorporation into math, science and geography lessons, in addition to providing information for making transportation and safety-related decisions.