WeatherBug Announces Subaru as Premier Launch Sponsor of Mobile Application on MOTOROLA XOOM
Top Automotive Brand is First to Sponsor the WeatherBug Mobile App for New Tablet
Germantown, MD – May 23, 2011 – Earth Networks™, the owner of WeatherBug® products and services and operator of the largest weather observing and lightning network, proudly announces Subaru of America, Inc. as the premier launch sponsor of the WeatherBug Mobile App for Android™ 3.0 Honeycomb from Google™. Featuring at-a-glance information and location-enabled weather intelligence, the WeatherBug Mobile App is available on the MOTOROLA XOOM™ from Verizon Wireless, which debuted in February at the Mobile World Congress in Barcelona.
Users of the WeatherBug tablet app will be presented with a Subaru “Driving Forecast” that includes a clear display of the current live, local weather conditions and driving-related forecast information from WeatherBug. The overall theme of the campaign, “The Weather Doesn’t Matter If You Have a Subaru,” invites consumers to find out why Subaru is the brand of choice for those who want to go places, regardless of what Mother Nature has in store.
Subaru is also gaining exposure across the WeatherBug online and mobile properties. These integrated placements include engaging full-day BrandWrap® Ad takeovers. In addition, mobile rich-media ads will run on WeatherBug Mobile Apps for iPhone and Android phones. This cross-platform sponsorship and digital media buy was strategically planned and executed by Carmichael Lynch on behalf of Subaru.
“WeatherBug is excited to be working with Subaru as the launch sponsor of the WeatherBug Mobile App,” says Vice President of Advertising Sales and Marketing, Michael Lombardi. “The execution is providing the user with valuable and relevant information, while providing Subaru with an exceptional advertiser experience, which is what we strive for across our online and mobile properties. A great user experience, matched with a strong advertiser experience, provides a win-win for everyone.”
As leading digital properties, the desktop app, website and mobile phone apps for WeatherBug are accessed each month by more than 40 million unique users, according to comScore and Nielsen Mobile. Consumers trust WeatherBug for live, local weather information, severe weather alerts, precise forecasts and live weather images.
About Earth Networks
Founded in 1993 as AWS Convergence Technologies, Earth Networks operates the largest weather observation and lightning networks in the world and is establishing a global environmental data network on an unprecedented scale. Earth Networks owns and operates the WeatherBug brand, which precisely monitors, organizes and distributes global weather information. The WeatherBug consumer brand (http://www.weatherbug.com) reaches millions as a trusted source for live, local weather information, while the WeatherBug professional brand (http://www.weatherbugprofessional.com) serves a variety of markets that include federal, state and local governments, education, agriculture, energy and utilities, sports and recreation, media and transportation. Each day, consumers and organizations, including the National Weather Service, turn to WeatherBug to plan daily activities, safeguard lives and improve business operations. Earth Networks is based in Germantown, Maryland and is online at www.earthnetworks.com.