Earth Networks Appoints Amena Ali as Chief Marketing Officer

Germantown, MDJune 2, 2011 Earth Networks™, the owner of the WeatherBug® brand and operator of the largest weather observing and lightning network, announces the hiring of Amena Ali as Chief Marketing Officer (CMO).
 
In this role, Amena will oversee the development and implementation of worldwide marketing and product initiatives, and will be responsible for advancing strategic programs involving the company’s enterprise solutions for commercial and public-sector markets and the popular WeatherBug consumer brand. She will also drive Earth Networks’ expansion into new markets and support the company’s mission to “Take the Pulse of the Planet” by deploying environmental networks – including the largest and first privately funded global greenhouse gas (GHG) observation network – that provide weather and climate intelligence through precise observation, actionable information and advanced alerting.

A skilled leader, Amena brings to Earth Networks more than 20 years of management experience with innovative high-tech firms ranging in size from $10 million to $30 billion. Prior to joining Earth Networks, she served as CMO at Bethesda, Md.-based Arxan Technologies, a leading developer of application security solutions. Amena’s experience includes senior marketing positions at Softek Storage Solutions (now a part of IBM) and EMC Corporation. Prior, Amena held similar positions at Legato Systems and OTG Software, both of which were acquired by EMC. She also held executive-level consumer marketing and finance positions at MCI, and was a management consultant with Bain & Company. She holds a bachelor's degree from Wesleyan University and an MBA from Yale University.

“We are extremely pleased to welcome Amena Ali to Earth Networks,” says Earth Networks CEO Bob Marshall. “Her depth and breadth of experience in both consumer and enterprise marketing, with notable accomplishments in market expansion, product positioning and partner relationships, as well as branding and go-to-market strategies, will be invaluable as we increase our business globally. Her insight, creativity, and leadership will be essential as we rapidly grow our business to provide global weather, climate and GHG intelligence to businesses, governments and consumers on a scale that has never been done before.”

“I am excited to join Earth Networks at such a pivotal time in the company’s history,” says Amena. “Not only is the company embarking on an expanded mission to deploy what will become the largest global greenhouse gas monitoring network, but it is leveraging its proprietary weather and climate observation network to rapidly expand its solutions to key verticals, including governments at the local, state and federal levels, utilities, and other markets in which severe weather intelligence and advanced alerting is critical. I am also looking forward to building on the momentum of the company’s well-recognized WeatherBug offerings, which include mobile apps, desktop app and website, among and beyond our tens of millions of customers.”

About Earth Networks
Earth Networks operates the largest
weather observation and lightning networks in the world and is establishing a global environmental data network on an unprecedented scale. Earth Networks owns and operates the WeatherBug brand, which precisely monitors, organizes and distributes global weather information. The WeatherBug consumer brand (http://www.weatherbug.com) reaches millions as a trusted source for live, local weather information, while the WeatherBug professional brand (http://www.weatherbugprofessional.com) serves a variety of markets that include federal, state and local governments, education, agriculture, energy and utilities, sports and recreation, media and transportation. Each day, consumers and organizations, including the National Weather Service, turn to WeatherBug to plan daily activities, safeguard lives and improve business operations. Earth Networks is based in Germantown, Maryland and is online at www.earthnetworks.com.

 

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About Earth Networks - WeatherBug
For 20 years, we have been Taking the Pulse of the Planet® using the world’s largest weather and climate networks. Our sensors across the planet keep consumers, businesses, and governments informed, updated and alerted. Our popular WeatherBug® apps and website provide neighborhood-level weather, superior forecasts and advanced severe weather alerts to more than 30 million people monthly. Enterprises such as schools, airports, professional sports teams, utilities and government agencies rely on our Early Warning Solutions to safeguard lives, prepare for weather events, and optimize operations. Know Before™.

 

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Rachel Hunt
Corporate Communications & Public Relations
Earth Networks - WeatherBug
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