Weatherbug Selects Medialets Mobile Platform For Rich-Media Ads


GERMANTOWN, MD and NEW YORK, NY – September 27, 2010 – WeatherBug®, the leading provider of consumer and professional weather products and services and operator of the largest weather observing and lightning network, today announced the selection of Medialets as the mobile rich-media ad platform for the popular WeatherBug iPhone and iPad apps. Medialets is the most widely deployed mobile rich-media ad platform, enabling publishers, developers, agencies and advertisers to deliver highly engaging rich-media ads across iPhone, iPad and Android devices.

By integrating the Medialets mobile rich-media ad platform, WeatherBug can provide advertisers with fully interactive rich-media ad formats, including splash screens and expandable banners that enable a variety of click-to actions, such as click-to-call, click-to-landing page, click-to-video, click-to-app store and click-to-form. In addition, brands can take advantage of unique mobile capabilities including tilting, scratching, shaking and more for a unique advertising experience.

Several brands are launching Medialets advertising on WeatherBug applications including Discovery Channel, which is using it to drive tune-in for their upcoming “Storm Chasers” series, premiering Wednesday, October 13 at 10 p.m. ET/PT. In addition, Marcal Small Steps, the leading maker of 100% recycled tissue products, is kicking off its advertising campaign as the official sponsor of Fall Foliage on WeatherBug properties.

"Medialets provides the ability to deliver engaging rich-media executions, making the WeatherBug iPhone and iPad applications even more powerful outlets for advertisers to reach our loyal mobile users," said Michael Lombardi, Vice President of Advertising Sales and Marketing for WeatherBug.

"More top brands are turning to mobile rich-media for its ability to create meaningful interactions with the consumer," said Eric Litman, Medialets CEO. "WeatherBug offers brands a powerful environment in which to reach mobile consumers, while our high-impact ad formats will drive engagement for advertisers."

WeatherBug for iPhone and iPad applications are widely used by consumers. Consumers prefer the weather information provided within WeatherBug apps that include interactive displays and location intelligence, which enable users to have immediate access to their preferred weather information.

About Medialets

Medialets is the most widely deployed rich media advertising solution for mobile. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. NPR, The New York Times, Variety and The Washington Post are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets Enrich™. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team.

Earth Networks: Powering WeatherBug & WeatherBug Home

For 20 years, we have been Taking the Pulse of the Planet® using the world’s largest weather, lightning and greenhouse gas monitoring networks. Our sensors across the planet keep consumers, businesses, and governments informed, updated and alerted. Our popular WeatherBug® brand provides neighborhood-level weather, superior forecasts and advanced severe weather alerts to millions. Our WeatherBug Home offering taps big weather and connected home data for improved energy efficiency and comfort. Enterprises such as schools, airports, professional sports teams, utilities and government agencies rely on our early warning solutions to safeguard lives, prepare for weather events, and optimize operations. Know Before®.

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