WeatherBug VP Chris Brozenick Shares Marketing Insights, Best Practices from One of the World’s Top Mobile Apps at Digital East 2011

Germantown, MD – September 27, 2011 – Earth NetworksSM, the owner of WeatherBug® and operator of the largest weather, lightning and climate observation networks, announces Chris Brozenick, Vice President, Consumer Products, WeatherBug, will present a session entitled “Telling the Weather Story” as part of the mobile and locational marketing track at the Digital East 2011 conference in Tysons Corner, Va., on Wednesday, September 28. Now in its second year, the annual Digital East conference is designed to promote forward thinking and thought leadership on digital topics.

During the session, Chris Brozenick will share how Earth Networks’ popular WeatherBug brand provides immediate and highly localized information and critical weather alerts from its proprietary network of thousands of neighborhood-level stations worldwide. In addition, WeatherBug also delivers targeted and relevant marketing content to millions of users across the growing number mobile platforms.

A highly sought-after digital commodity in one of the most in-demand mobile and web categories, the WeatherBug 
mobile apps for all the major smart phone and tablet platforms including Android, iPhone and RIM, as well as its  desktop application and website, provide leading national advertisers and global brands with a dedicated, diverse audience for location-based marketing campaigns.

WHAT: “Telling the Weather Story” Presentation by Chris Brozenick at Digital East 2011.

WHEN: Wednesday, September 28. The Mobile and Locational Marketing session is scheduled for 2:50-4:10.

WHERE: Sheraton Premier at Tyson's Corner, 8661 Leesburg Pike, Vienna, VA 22182

HOW: The media may schedule one-on-one interviews. To schedule an interview, please contact Rachel Hunt (301) 250-4046,
rhunt@weatherbug.com.

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“The ability to understand, target and speak directly to the consumer with real-time, locally relevant and engaging information and advertising content is a vital link connecting developers and advertisers with today’s mobile consumer,” says Brozenick. “Looking ahead to 2012 and beyond, mobile and locational marketing will continue to gain momentum and marketers must embrace new trends in the space. Companies must strive to be a valuable go-to resource, and creatively determine how marketing campaigns can associate with your brand and your value proposition.”

About Earth NetworksSM
As the provider of advanced weather data for nearly 20 years, Earth Networks (formerly AWS) operates the world’s largest weather observation and lightning detection networks and is building what will become the largest greenhouse gas monitoring network. Observations from Earth Networks inform and alert consumers, enterprises and governments around the world, providing them with advanced environmental intelligence for decision making and safety. The company’s popular WeatherBug
website, desktop application and mobile apps provide millions of consumers with real-time, local weather information and dangerous severe weather alerts. Enterprise solutions from Earth Networks enable organizations, including energy and utilities, agriculture, schools, sports and recreation, emergency operations and government entities, to safeguard lives, prepare for weather and climate events and improve business operations. Earth Networks (www.earthnetworks.com) is headquartered in the Washington, D.C. area with offices in Mountain View, Calif.; New York, NY; Milan, Italy and a local presence in 50 countries worldwide.

 

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About Earth Networks - WeatherBug
For 20 years, we have been Taking the Pulse of the Planet® using the world’s largest weather and climate networks. Our sensors across the planet keep consumers, businesses, and governments informed, updated and alerted. Our popular WeatherBug® apps and website provide neighborhood-level weather, superior forecasts and advanced severe weather alerts to more than 30 million people monthly. Enterprises such as schools, airports, professional sports teams, utilities and government agencies rely on our Early Warning Solutions to safeguard lives, prepare for weather events, and optimize operations. Know Before™.

 

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Rachel Hunt
Corporate Communications & Public Relations
Earth Networks - WeatherBug
301.250.4046
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