Germantown, MD – October 11, 2011 – Earth NetworksSM, the owner of WeatherBug® and operator of the largest weather, lightning and climate observation networks, announces the appointment of Cindy Cruzado as vice president, product management for its enterprise group. In this role, Cruzado actively manages all aspects of new product introduction, including market definition and road mapping, product requirement development, sales training, market and business development, partner enablement and product marketing.
A senior product executive with more than 20 years of experience, Cruzado brings a strong and impressive record of accomplishment to this new role. During her career, Cruzado has successfully brought more than 100 innovative new technology products and upgrades to market and effectively led the alignment of strategic business goals with cross-functional product development programs within consumer, enterprise and mid-market business environments.
Prior to joining Earth Networks, Cruzado was the vice president of product management and product marketing at Vienna, Va.-based Parature, where she oversaw an award-winning engagement software solution that enables organizations to effectively manage all of their support needs within traditional and social channels, including the launch of the industry’s first integrated customer service application for Facebook. Earlier, Cruzado held leadership positions at Vocus, webMethods, The Worldwide Retail Exchange, TPN Register and Best Software.
“Cindy Cruzado brings deep experience and an impressive professional profile to Earth Networks,” says Amena Ali, Chief Marketing Officer, Earth Networks. “Her top track-record with B2B technology companies will serve as a valuable resource as we expand and position our extensive line of enterprise solutions. Cindy will advance our technological innovations to help businesses, governments and organizations worldwide better detect, prepare for and mitigate damage from severe weather events, including lightning, hurricanes, blizzards and other weather emergencies.”
“Joining Earth Networks is an exciting next step,” says Cruzado. “The company serves a variety of markets with an array of advanced weather and technology solutions. First responders use solutions from Earth Networks to keep rescue crews safe. Utilities turn to the company’s technology to predict where outages from storms are more likely to occur. And schools, stadiums and recreational facilities rely on our weather products to keep informed of local conditions and help warn of severe weather before it hits. With numerous solutions across many verticals, we have a huge opportunity to innovate and impact the way people utilize weather information for public safety, in the workplace, in schools and during extreme situations.”
About Earth NetworksSM
As the provider of advanced weather data for nearly 20 years, Earth Networks (formerly AWS) operates the world’s largest weather observation and lightning detection networks and is building what will become the largest greenhouse gas monitoring network. Observations from Earth Networks inform and alert consumers, enterprises and governments around the world, providing them with advanced environmental intelligence for decision making and safety. The company’s popular WeatherBug website, desktop application and mobile apps provide millions of consumers with real-time, local weather information and dangerous severe weather alerts. Enterprise solutions from Earth Networks enable organizations, including energy and utilities, agriculture, schools, sports and recreation, emergency operations and government entities, to safeguard lives, prepare for weather and climate events and improve business operations. Earth Networks (www.earthnetworks.com) is headquartered in the Washington, D.C. area with offices in Mountain View, Calif.; New York, NY; Milan, Italy and a local presence in 50 countries worldwide.
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