WeatherBug Teams with Opera’s AdMarvel to Deliver Rich-Media Ads to Millions of Smartphone Users

Germantown, MD and CTIA October 12, 2011 Earth NetworksSM, the owner of WeatherBug® and operator of the largest weather, lightning and climate observation networks, announces it is providing advertisers on its WeatherBug®  smartphone apps with new and dynamic options for distributing their cross-channel and mobile campaigns. Thanks to a new partnership with Opera Software’s AdMarvel offering, the leading provider of mobile advertising platform services, WeatherBug will soon begin running rich-media advertisements on its apps for all the latest smartphones. 

The announcement is being made in conjunction with the CTIA Enterprise & Applications show on October 11-13, 2011 in San Diego, Calif. Earth Networks will be showcasing its wide range of WeatherBug mobile apps at booth #711.

Using the software developer kits (SDK) and application programming interfaces (APIs) from AdMarvel, WeatherBug will deliver relevant and interactive ads on the free versions of its weather apps. Ads delivered and managed by the AdMarvel platform will be featured on WeatherBug mobile apps beginning this fall.

A highly sought-after digital commodity in one of the most in-demand mobile and web categories, the WeatherBug brand is trusted by millions of users. More than 12 million smartphone users turn to
WeatherBug’s line of mobile apps every month for updates on local weather conditions and severe weather alerts. WeatherBug has developed mobile apps for all major smartphones and tablet platforms including Android, iPhone, Windows Phone 7 and RIM, while its desktop application and website provide leading national advertisers and global brands with a dedicated, diverse audience. 

“WeatherBug is a major mobile property that millions of users count on to plan their day and be alerted when severe weather is approaching,” says Mark Fruehan, EVP Sales and Business Development at AdMarvel, an Opera Software Company. “Our dynamic ad serving and ad management platform will enable WeatherBug to provide its advertisers with a greater array of options for reaching a dedicated base of on-the-go consumers with interesting, exciting and appropriate ad content.”

“Today’s tech-savvy consumer expects the content on their mobile devices to be relevant, helpful and entertaining, and advertising is no exception,” says
Bill Laffey, vice president of sales operations, Earth Networks. “Consumers want to interact with advertising and experience their favorite brands. AdMarvel’s technology is making it possible to deliver rich-media campaigns along with the valuable content that users turn to for daily weather updates, the latest local weather conditions, and critical severe weather alerts.”

The Earth Networks - WeatherBug national network of more than 8,000 professional weather stations provides unique neighborhood-level local data and incorporates data from other sources, such as the National Weather Service (NWS) and the World Meteorological Organization (WMO), to give users access to the largest source of weather data from around the world.  In addition, Earth Networks - WeatherBug provides advanced warning to severe weather by issuing Dangerous Thunderstorm Alerts from its Total Lightning Network, the world’s largest and fastest lightning detection network, in addition to watches and warnings from the NWS.

About Earth NetworksSM
As the provider of advanced weather data for nearly 20 years, Earth Networks (formerly AWS) operates the world’s largest weather observation and lightning detection networks and is building what will become the largest greenhouse gas monitoring network. Observations from Earth Networks inform and alert consumers, enterprises and governments around the world, providing them with advanced environmental intelligence for decision making and safety. The company’s popular WeatherBug
websitedesktop application and mobile apps provide millions of consumers with real-time, local weather information and dangerous severe weather alerts. Enterprise solutions from Earth Networks enable organizations, including energy and utilities, agriculture, schools, sports and recreation, emergency operations and government entities, to safeguard lives, prepare for weather and climate events and improve business operations. Earth Networks ( is headquartered in the Washington, D.C. area with offices in Mountain View, Calif.; New York, NY; Milan, Italy and a local presence in 50 countries worldwide.

About Opera Software ASA
The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the Web should be a universal right. 200 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the Internet. Our vision of one Web for all remains at the heart of what we do, because we believe that participation changes everything. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at


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Earth Networks: Powering WeatherBug & WeatherBug Home

For 20 years, we have been Taking the Pulse of the Planet® using the world’s largest weather, lightning and greenhouse gas monitoring networks. Our sensors across the planet keep consumers, businesses, and governments informed, updated and alerted. Our popular WeatherBug® brand provides neighborhood-level weather, superior forecasts and advanced severe weather alerts to millions. Our WeatherBug Home offering taps big weather and connected home data for improved energy efficiency and comfort. Enterprises such as schools, airports, professional sports teams, utilities and government agencies rely on our early warning solutions to safeguard lives, prepare for weather events, and optimize operations. Know Before®.

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