WeatherBug Announces Aruba Tourism Authority as Sponsor of New Travel Section on WeatherBug.com
Germantown, MD – January 31, 2012 – Earth NetworksSM, the owner of WeatherBug® products and services and operator of the largest weather observing and lightning network, proudly announces the Aruba Tourism Authority as the first sponsor of the new Travel Section for trip planners and travelers on WeatherBug.com. A respected provider of severe weather alerts and neighborhood-level local weather information to millions around the world, WeatherBug is one of the most trusted sources on the web for local weather information, forecasts and early weather warnings.
The sponsorship on WeatherBug.com is designed to raise awareness of Aruba as an ideal vacation destination located on the outside fringes of the hurricane belt, with year-round cooling trade winds and average annual temperatures of 82 Fahrenheit and less than 20 inches of rainfall. As part of the sponsorship, Aruba.com content, video and supportive messaging are fully integrated into the Travel Section with additional messaging throughout the WeatherBug website. The messaging is carried over to the WeatherBug desktop application, where Aruba.com is featured with its own custom BrandWrap® Ad.
The Travel Section sponsorship is part of the “Find Your Happy Place” campaign from the Aruba Tourism Authority. The sponsorship and digital media buy was strategically planned and executed by Deutsch on behalf of the Aruba Tourism Authority.
“WeatherBug is thrilled to be working with the Aruba Tourism Authority as the first sponsor to be showcased on our new Travel Section,” says Michael Lombardi, Vice President of Advertising Sales and Marketing for the WeatherBug brand of Earth Networks. “Through the use of varied and high-impact media on the WeatherBug website and desktop app, we are helping the Aruba Tourism Authority raise mass awareness as well as reach target consumers across the U.S. who are actively seeking weather information during the winter timeframe when most Americans dream of escaping to a sunny tropical environment like the One Happy Island of Aruba.”
WeatherBug brings its proprietary weather coverage to millions of consumers every month through its popular desktop application, mobile phone apps and website. As a leading website, WeatherBug consistently ranks as a Top 10 Web Property overall in terms of average usage days per visitor, a key measure of engagement and loyalty. WeatherBug is also a Top News and Information Site, ranking within the top five in areas including average visits per usage day and average minutes per page.
About Earth NetworksSM
As the provider of advanced weather data for nearly 20 years, Earth Networks (formerly AWS) operates the world’s largest weather observation and lightning detection networks and is building what will become the largest greenhouse gas monitoring network. Earth Networks most recently announced the launch of a boundary layer network to capture atmospheric observations that are influenced by the Earth’s surface. Observations from Earth Networks inform and alert consumers, enterprises and governments around the world, providing them with advanced environmental intelligence for decision making and safety. The company’s popular WeatherBug website, desktop application and mobile apps provide millions of consumers with real-time, local weather information and dangerous severe weather alerts. Enterprise solutions from Earth Networks enable organizations, including energy and utilities, agriculture, schools, sports and recreation, emergency operations and government entities, to safeguard lives, prepare for weather and climate events and improve business operations. Earth Networks (www.earthnetworks.com) is headquartered in the Washington, D.C. area with offices in Mountain View, Calif.; New York, NY; Milan, Italy and a local presence in 50 countries worldwide.