Better Weather Broadcasts for Top Two Broadcast Weather Platforms
- Oct 30, 2018
Better Weather Broadcasts
Better weather broadcasts can change everything for your TV station. Think about it. Your viewers have a lot of choices when it comes to news stations. The easiest way to gain the edge over your competition is to offer better segments.
For breaking news segments, you’ll need more reporters in more locations. For business segments, you’ll need the business leaders of the day on your channel. When it comes to weather, though, the best way to get ahead is to stay on the leading edge of weather intelligence.
The best way to add value to your weather segments is to integrate the world’s best weather data into them! We’re pleased to announce that our real-time, hyperlocal weather data now integrates into the top two broadcast weather platforms, including Baron.
With your leading platform and our data your coverage won’t just look better than your rival stations – it will be more detailed and precise. Keep reading to learn how and to learn more about
Our Weather Data
When you get weather data from Earth Networks, you offer your viewers something invaluable: Hyperlocal, real-time weather data. How do these two characteristics change the weather broadcast game?
Let’s start with the hyperlocal aspect. Hyperlocal means “focusing on matters concerning a community or small geographical area.” Now that you know the definition, it’s easy to see why hyperlocal weather data is so important, right?
If it’s not, that’s OK. We’ll explain. It doesn’t take an on-air meteorologists to tell you that weather conditions can differ greatly from community to community. In fact, variables like temperature, wind gusts, and precipitation can be very different in two locations just a few miles away from one another.
When you access data from a hyperlocal weather network you can broadcast exact conditions by zip code to help viewers plan for their morning commute, entire day, or even the week. Hyperlocal weather data is the most accurate way to customize your broadcasts to every viewer in your DMA.
Then there’s the aspect of real-time. Nobody cares what the weather conditions were an hour ago, let alone 5 minutes ago. What viewers care about is what the weather is like now and what it will be like in the near future.
Broadcast weather segment viewers use weather data to plan their days both personally and professional. They tune in to get answers to the questions that matter to them most like “Should I pack layers for my commute to and from work today?” to “Is my son’s soccer game going to be cancelled due to a thunderstorm?”
Viewers need the most up-to-date weather information in order to make those decisions. That’s where real-time weather data becomes so critical. If you can’t provide accurate weather data and forecasts to your viewers, what’s the point of broadcasting a weather segment at all?
Make the Switch
Now that you can integrate our professional weather data into the two most popular broadcast interfaces, there’s no excuse not to make the switch. Your viewers will thank you for the improved forecasts and current conditions.
If you’d like to learn more about making the switch or have any questions about the process, please click the link below to learn more.