Earth Networks Promotes Amena Ali to Lead WeatherBug Home Business Unit

  • Feb 02, 2015

feb2WeatherBug parent company continues expansion into energy efficiency and demand response programs

Germantown, MD – Earth Networks, the parent company of the popular WeatherBug consumer brand, promoted Amena Ali to senior vice president and general manager to head its expanding WeatherBug Home business unit. In her new role, Amena oversees business development, product offerings, go-to-market initiatives and strategic partnerships for WeatherBug Home for both enterprise and consumer markets. Amena joined Earth Networks in 2011 and previously served as chief marketing officer for the company.

The WeatherBug Home business unit delivers innovative integration of big weather data, smart meter data, and the power of two-way connected thermostats to drive home energy management, comfort and savings for consumers. WeatherBug Home automatically delivers energy efficiency and provides insights and alerts based on the weather, which drives 50 percent of home energy consumption.

WeatherBug has long informed and alerted millions to the weather through our popular mobile and web applications,” says Amena Ali. “Through WeatherBug Home, we can leverage our industry-leading data and analytics to offer a unique suite of energy efficiency, home comfort and safety solutions. We’re using our big data know-how and partnering with leading connected home and Internet of Things providers — as well as utilities and retail energy providers — to offer personalized and actionable home energy insights, alerts and tips to homeowners. That’s a powerful idea.”WeatherBug Home utilizes our comprehensive weather network, the largest in the world, to provide data from consumers’ neighborhoods to manage home energy utilization. With WeatherBug Home, you can now save energy while staying comfortable. Learn more at
Earth Networks: Powering WeatherBug & WeatherBug Home

For 20 years, we have been Taking the Pulse of the Planet® using the world’s largest weather, lightning and greenhouse gas monitoring networks. Our sensors across the planet keep consumers, businesses, and governments informed, updated and alerted. Our popular WeatherBug® brand provides neighborhood-level weather, superior forecasts and advanced severe weather alerts to millions. Our WeatherBug Home offering taps big weather and connected home data for improved energy efficiency and comfort. Enterprises such as schools, airports, professional sports teams, utilities and government agencies rely on our early warning solutions to safeguard lives, prepare for weather events, and optimize operations. Know Before®.